I'm Leigh - a data-driven product and branding expert

Skills

Web App Dev and Management

I'm a web developer and I enjoy planning and building websites. My competencies include html, CSS, javascript, php, C#, and mySQL. Because of my web project manager background, I don't just build sites, but I draw out the sitemap, navigation and purpose of many sites before an initial client build.

SEO and Reporting

I have a strong background in SEO. I specialize not just in technical, on-site SEO, but in research and keyword planning. I use Google Data Studio, Tag Manager, and Analytics to generate reports and overviews related to both organic traffic and ads performance. I also measure performance for games and native apps.

Product and Branding Strategy

I work at a branding agency, where we often redefine brands or help start completely new businesses. When I'm not pulling data or building a site, I collaborate in drawing up content marketing plans, creating content, making timelines and going through the long process of defining branding directives with each client or deciding how we should manage product introduction.

Writing and Microcopy

Writing is at the crux of every website, the momentum behind each advantage in digital marketing, and the key to engaging users. My work is in UX copy, content copy such as that found on sites or for printed media, client communication, branding outlines, and general content marketing copy.

Case Studies

Professional Work and Portfolio

Personal Projects

I also do...

Unity and Game Dev

Desktop and Mobile Game coding, AR and VR experiences, UI, planning interactive copy.

Web Applications

Custom Websites in Wordpress, Vanilla HTML/Bootstrap, PWAs, on-site SEO, and sitemaps.

Writing

Marketing copy, copyediting, UX writing, proposal writing, technical writing, SEO writing, and long fiction.